Brand guidelines

The Corporate Travel USA logo.

CORPORATE TRAVELUSACORPORATE TRAVELUSA

The mark

Road to the Star.

A road drawn in true perspective runs toward a north star. The road is what we do: ground transportation, coordinated across the country. The star is the destination, and the guidance that gets every passenger there.

The converging road also forms an abstract letter A, for America, and the lane markings shrink with distance the way they do on a real highway. Navy carries the structure; champagne is reserved for the star and the lane, so the accent always marks the destination.

Lockups

Horizontal and stacked.

CORPORATE TRAVELUSA

Clear space

Keep a margin around the logo at least the height of the star on every side. Nothing else enters that space.

Minimum size

Horizontal logo: 140px wide on screen, 35mm in print. Mark alone: 28px; below that use the simplified small mark (favicon).

Color

Palette.

Midnight Navy
#111C2D · RGB 17 28 45
Primary. Backgrounds, text, the road in the mark.
Champagne Gold
#C1A77C · RGB 193 167 124
Accent only. The star, lane and highlights.
Warm Ivory
#F7F5F0 · RGB 247 245 240
Light backgrounds, reversed mark.
Charcoal
#202A36 · RGB 32 42 54
Body text, secondary dark surfaces.
Slate Gray
#657081 · RGB 101 112 129
Supporting text and fine lines.

Wordmark and interface

Manrope

ExtraBold, wide tracking for the wordmark; Regular to Bold for text. SIL Open Font License.

Display headlines

Instrument Serif

Used sparingly for headlines and accents, never in the logo.

Usage

Please don't.

Do not stretch, skew or rotate the logo.
Do not recolor the star or the road outside the approved palette.
Do not add shadows, outlines, gradients or effects.
Do not place the logo on busy photography without a dark or light overlay.
Do not rearrange or retype the wordmark.
Do not use the detailed mark below 28px; use the simplified small version.

Downloads